McAfee 2016 - Libertarian Presidential Candidate

It’s not every day that you are asked to design the brand for a Presidential Campaign! So when the opportunity arose to create an unconventional logo, for the unconventional, eccentric and outspoken John McAfee, you better beleive we jumped at the chance.

Brand Development

We were charged with the task of creating an ‘unpresidential’ brand, more akin to a lifestyle brand than a political campaign.

Absent are the red, white and blue, in favor of the Libertarian Party’s black and yellow.

No flags, no bells, no eagles, no torches,

Only a cryptic feeling typeface to elude to John McAfee’s background as a cyber-security mogul. It’s more millennial and less ‘murica!