It is rare that form and function come together this seamlessly. Serving as Art Director for over 3 years, Alexander brought this 40+ year old family owned workwear apparel manufacturer out of the 80’s and into the the top ranks of today’s workwear apparel industry.
There was not a stone that was left unturned in the effort to elevate this established brand. From a total rebrand, to photography direction, apparel design, print collateral, web development and online marketing… ML Kishigo came into it’s own. And with it, came into an enormous increase in sales.
Inspired by activewear in the fitness and winter sports categories, we proved that workwear apparel need not be something you have to wear, but rather, could be something you want to wear.